Fractional VP of Marketing & Strategic Leadership
The Problem We Solve
You need senior-level marketing leadership to scale, but you can’t commit to a high-cost, full-time executive.
What This Package Includes
Weekly Strategic Oversight: Regular check-ins to review KPIs, adjust priorities, and mentor your existing marketing team.
Budget & P&L Management: Guidance on optimizing your marketing spend and aligning your budget with overarching business objectives.
Team Development & Process Improvement: Implementing best practices for internal workflows and leveraging Bizz Automation to increase team efficiency.
Accountability & Goal Setting: Serving as a dedicated partner to define quarterly objectives (OKRs) and ensuring the team is focused on high-impact initiatives.
Service Tiers & Pricing
Tier 1: Founder Coaching
New/Early Stage
Weekly Commitment:
~10 hours/week
Core Scope:
- Accountability & Goal Setting (Basic OKR implementation)
- Strategic vs. Tactical Time Split audit for founder
- Basic Roles & Responsibility (R&R) Clarity definition
- Weekly 1:1 mentorship for the primary marketing lead
Tier 2: Growth Leader
SME/Established
Weekly Commitment:
~20-25 hours/week
Core Scope:
- Tier 1 Scope
- Full Budget & P&L Management alignment
- Workflow Friction Audit and remediation
- Implementation of Reporting Cadence and Depth standards
- Structured Team Development & Mentorship Plan
Tier 3: Mid-Market Executive
Mid-Market
Weekly Commitment:
~30 hours/week
Core Scope:
- Tier 2 Scope
- Full Zero-Based Budgeting (ZBB) Audit and strategy implementation
- Inter-Departmental OKR Alignment workshops
- Oversight of Bizz Automation Utilization Score and implementation
- Quarterly preparation of Executive Summary Reports
Tier 4: Enterprise Director
Enterprise
Weekly Commitment:
Custom Scope
Core Scope:
- Tier 3 Scope
- Direct Marketing P&L Ownership accountability
- Financial Forecasting Accuracy implementation
- Team Skills Gap Analysis and hiring profile creation
- Preparation and presentation of Board Presentation materials
Tier 5: Portfolio Builder
Startup/Seed - Limited
Weekly Commitment:
~8 hours/week
Core Scope:
- Limited Tier 1 features, strictly focused on Accountability & Goal Setting and basic Mentorship
- Price contingent on mandatory, high-quality testimonial
Retainer Flow
0. Pre-Engagement
Step 1: Discovery Intake
Client completes Discovery Questionnaire (scoping based on team size/P&L involvement).
Primary Output & Gate: Signed Retainer Agreement & First Month Paid
I. Structural Diagnosis (First 30 Days)
Step 2: Stakeholder Alignment
Conduct 1:1s with CEO, Sales Head, and Marketing Leads. Strategic vs. Tactical Time Split audit.
Primary Output: Structural Assessment Report
Step 3: Goal Implementation
Establish the first cycle of Accountability & Goal Setting (OKRs) and conduct OKR Fidelity Score assessment.
Primary Output & Gate: Q1/Qx OKR Framework Document
Step 4: Financial Structuring
Implement initial Budget & P&L Management alignment process (Zero-Based Budgeting strategy starts here).
Primary Output: Budget Alignment Protocol
II. Process Maturation (Days 31-90)
Step 5: Efficiency Audit
Conduct Workflow Friction Audit and Bizz Automation Utilization Score.
Primary Output: Process Improvement Roadmap
Step 6: Team Development
Implement Team Skills Gap Analysis and a structured Mentorship Plan for key marketing staff.
Primary Output: R&R Clarity Document
III. Ongoing Oversight (Monthly)
Step 7: Strategic Governance
Weekly strategic check-ins, monthly in-depth Executive Summary Reports, and budget review.
Primary Output: Reporting Cadence and Depth
Step 8: Process Iteration
Continuous Spend Flexibility Assessment and Inter-Departmental OKR Alignment workshops.
Primary Output: Monthly Strategic Adjustments
IV. Review & Renewal
Step 9: Quarterly Review
Present full review of OKR achievement, P&L impact, and process efficiency gains.
Primary Output & Gate: Retainer Justification & Renewal
Ideal For
Growing SMBs or Series A/B startups that need experienced executive guidance and mentorship for their junior/mid-level marketing teams.
Ready for Executive-Level Guidance?
Let's discuss how our fractional leadership can drive accountability and accelerate your growth.