Upcoming Events
Join our webinars and workshops to gain valuable insights.
The Silent Killer: Stop Wasting 20% of Your Ad Budget on ROI Data You Can't Trust
A live webinar for founders, marketers, and business leaders.
Key Takeaway
Exclusive Audit Checklist: The 7 technical flags that prove your LTV/CAC data is broken right now.
The Pitch
This Data Integrity Audit is the non-negotiable insurance policy against misallocated funds.
Who Must Attend
This webinar is for the highest-level decision-makers and budget owners who own the P&L conflict.
Pre-Webinar Prep
Bring a printed copy of your Marketing-Attributed Revenue Report and your Finance P&L Report from the last quarter to get the most out of this session.
Key Learning Outcomes
Quantify the Leak
Understand how to calculate the estimated monetary loss (RM) from data errors, moving the conversation from a 'reporting issue' to a 'financial risk.'
Verify the Discrepancy
Implement the "7 Technical Flags Checklist" to quickly identify the precise source of attribution failure in your system (e.g., GTM, CRM workflow).
Identify the Two False Metrics
Determine if your core strategic numbers (LTV and CAC) are built on flawed inputs, exposing you to the risk of unsustainable growth.
Demand Alignment
Learn the single most critical report needed from their marketing team to ensure their metrics align directly with the CFO's financial statements.
Content
Phase 1: The Crisis of Control
The Executive Paradox (The Lie)
The Two False Metrics
Phase 2: The Three System Failures
Failure 1: The Ghost Lead Phenomenon
Failure 2: The Forecasting Disaster
Failure 3: The Reconciliation Nightmare
Phase 3: Verify the Damage & CTA
The Cost of Inaction (COI)
The Verification Map Reveal
The High-Value CTA