Data Integrity & Marketing Analytics Audit
The Problem We Solve
Your marketing efforts are scattered, your data is messy, and you can’t trust your ROI numbers. You need clear, actionable insights, not just more data.
What This Package Includes
Full Stack Assessment: A comprehensive review of your CRM, Google Analytics (GA4), and Ad Platform accounts to identify tracking gaps.
Data Funnel Mapping: We map your customer journey end-to-end, ensuring every critical conversion point is accurately measured.
Custom ROI Dashboard Setup: We design and deploy a personalized, automated dashboard (Looker Studio, Power BI) for a single source of truth.
Actionable Insights Report: A detailed report on high-priority issues, specific fixes, and opportunities for immediate cost savings.
Exclusive Key Takeaway
The 7 technical flags that prove your LTV/CAC data is broken right now.
Service Tiers & Pricing
Tier 1: Mini-Diagnostic
New/Early Stage
Focus:
Viability Check (1 System)
Core Scope:
- High-level GTM/Tracking Plan Audit (1 platform)
- Manual Lead Source Overwrite Check (basic forms)
Tier 2: Lite Audit
Startup/Seed
Focus:
Reconciliation for Funding (2 Core Systems)
Core Scope:
- Full Full Stack Assessment (GA4 + CRM)
- Full Lead Volume Reconciliation Report (quantifying lead loss)
- Calculation of Calculated CAC Discrepancy
Tier 3: Standard Audit
SME/Established
Focus:
Efficiency & Trust (3+ Systems)
Core Scope:
- Tier 2 Scope + Data Funnel Mapping
- Complete Revenue Reconciliation (vs. Finance P&L)
- Attribution Model Integrity review
Tier 4: Deep Audit
Mid-Market
Focus:
Optimization & Risk
Core Scope:
- Tier 3 + Full Sales Stage Velocity Data verification
- In-depth Lifetime Value (LTV) Confidence Score assessment
- Preliminary First-Party Data Strategy assessment
- Cost Data Import Fidelity check across all ad networks
Tier 5: Enterprise Audit
Enterprise
Focus:
Global/Complex Structure
Core Scope:
- Tier 4 + Full Server-Side Tracking Implementation Strategy blueprint
- Multi-Region/Multi-Brand reconciliation strategy
- GDPR/CCPA data flow assessment
- Full Annualized Cost of Inaction (COI) quantification
Project Flow
0. Pre-Engagement
Step 1: Discovery Intake
Client completes Discovery Questionnaire (scoping based on systems/budget).
Primary Output & Gate: Signed Contract & Fee Paid
I. Diagnosis & Access
Step 2: Technical Onboarding
Client grants read-only Admin access to GA4, CRM, Ad Platforms, and GTM.
Primary Output & Gate: Access Grant Checklist Signed
Step 3: Full Stack Assessment
Review of tag firing, data layer schema, and system configuration settings.
Primary Output: GTM / Tracking Plan Audit Report
II. Reconciliation & Mapping
Step 4: Cross-System Reconciliation
Comparison of lead volume (GA4 vs. CRM) and revenue (CRM vs. Finance P&L).
Primary Output: Lead Volume Reconciliation Report
Step 5: Data Funnel Mapping
Trace customer journey data points to identify all broken links and attribution errors.
Primary Output: Data Funnel Mapping Diagram
III. Remediation & Value
Step 6: Remediation Plan Design
Prioritize technical fixes (GTM updates, CRM workflow corrections) required for data integrity.
Primary Output: Detailed Remediation Action List
Step 7: Dashboard Deployment
Build and deploy the consolidated visualization layer with reconciled data streams.
Primary Output: Custom ROI Dashboard Setup
IV. Final Deliverable
Step 8: Value Quantification
Calculate the Calculated CAC Discrepancy and project the Annualized Cost of Inaction (COI).
Primary Output & Gate: Final Actionable Insights Report
Step 9: Project Offboarding
Knowledge transfer and recommendation of annual data maintenance/support retainer.
Primary Output: Project Complete & Client Testimonial Secured
Ideal For
Companies struggling to calculate accurate Customer Acquisition Cost (CAC) or Lifetime Value (LTV), or those uncertain about where their marketing budget is truly working.
The Pitch
This Data Integrity Audit is the non-negotiable insurance policy against misallocated funds.
Ready to Trust Your Data?
Let's talk about how we can build a rock-solid data foundation for your business.